Varentean, the Brand
the brand story is rooted in the inspiration carried by the character V, drawn initially from the vlone brand and evolved into a personal visual identity shaped by its designer, owner, and founder. with his signature black designs expressed across the companies he has worked with, he built a brand infused with black energy and identity. combined with his experience across various fields of digitalization, he found his place in global fashion with an authentic dedication to detail, quality, and perfection.
this vision gave life to La Poerta 74, imagined as a gateway for the community, leading into a stadium of authenticity and originality. the idea of Varentean emerged here: not a real word, but one that feels as if it could belong to Greece heritage, carrying the weight of philosophy and timeless meaning. La Poerta 74 draws from this spirit, making the name more than just a title it becomes a symbol of research, depth, and originality. a name to be remembered, respected, and carried forward in design, belonging to the few, yet shared under the identity of V.
represents more than a name. It’s an entryway and a destination, symbolizing movement, discovery, and meaning, every element in the logo the letters, the space, and the fraction. reflects the brand’s belief that every number and every word carries significance, connecting culture, place, and identity. the design embodies a community of creativity and authenticity, where connection becomes the foundation for stories that endure.
VARENTEAN - LA POERTA 74 invites you to open new doors, explore shared experiences, and create stories that last.
every product is created with love, attention, and precision, shaped by hands and minds that value the beauty in every detail. each piece carries a story, where words meet numbers, and design meets emotion. embodies our belief that creativity is built through connection, and that authenticity is found in the smallest details.
La Poerta 74 embodies the evolution of the founder’s vision, merging personal identity and black-inspired design into a symbol of authenticity.
rooted in creativity and digital innovation, it stands as a gateway to originality and community. through the concept of varentean, the brand reflects timeless philosophy, depth, and artistic legacy under the emblem of V.
